Corporate & PEG

Customer Analysis

Positioning Work

Clarity elicits candid customer feedback as a critical input for your positioning decisions. We work with you to develop a custom Interview Guide and then apply our Expert Interviewing process to motivate buyers, engineers, consultants, dealers, and other relevant voices to share their true impressions. This feedback is often dissimilar from the input that these same voices will share directly with their vendors. By distilling this customer input, Clarity brings your optimal positioning into focus.

Channel Analysis

Clarity applies our Expert Interviewing methods and deep understanding of industrial channels toward a variety of channel analysis studies. Your strategy may dictate a nationwide network of commissioned sales reps. How does this macro strategy address micro pitfalls, such as the lack of a good rep in some local markets or reps that are disinclined to promote your products effectively for certain applications? How are your strongest competitors going to market and would some of these practices be appropriate for your organization? Clarity looks objectively at your channels and applies a combination of original research and channel expertise to help devise channel structure refinements which reinforce goodwill and stimulate sales and earnings.

Win Loss Research

Clarity conducts structured customer interviews in the wake of major contract wins and losses. Our quarterly reports help management adjust its practices to enhance the close rate and leave less on the table.